Tuesday, March 21, 2017

Music Blog 6, Question 3 (March 28th)

What are some of the changes that artists have prompted in the music industry in recent years? How have they taken more control over their careers? And do they still need the backing of a major record label in order to succeed? Limit: 7 responses

Thursday, March 9, 2017

Film Blog 5, Question 2 (March 21st)

Compare the top box office hits from last weekend, last year (2016), and the previous year (2015). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 11 responses

Film Blog 5, Question 1 (March 21st)

Hollywood has started to take steps to address critiques over its lack of diversity, particularly in the areas of race and gender. What else, if anything, needs to be done to make the film industry (behind the scenes) and its products (movies) more representative of its audience? Limit: 11 responses  

Wednesday, February 15, 2017

Lifestyle & Niche Media Blog 3, Question 3 (Feb. 21st)

How are brands and advertisers using social media influencers to target audiences? What are the plusses and minuses of using YouTubers and Instagram stars to promote products? Limit: 7 responses

Lifestyle & Niche Media Blog 3, Question 2 (Feb. 21st)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 7 responses

Lifestyle & Niche Media Blog 3, Question 1 (Feb. 21st)

What is the appeal of lifestyle and niche cable TV channels and/or programming? How are these channels/programs managing to retain viewers in the SVOD era? Limit: 7 responses

Wednesday, February 8, 2017

TV Industry Blog 3, Question 2 (Feb. 14th)

What are some of the things broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 10 responses