Welcome to the blog of Dr. Lisa Burns' Media Studies senior capstone class (Section B) at Quinnipiac University. If you're looking for the latest on media industry trends and insightful media analysis, you've come to the right place.
Tuesday, April 11, 2017
Media Trends, Question 2 (April 18th)
Which two
industries do you think will undergo the most change in the next 10 years? How
will media professionals and consumers be impacted by those changes? Limit:
11 responses
The most change within the next 10 years will come from the battle between traditional media conglomerates and new media conglomerates. Traditional media companies have been in frenzy in the era of mergers and acquisitions. The unsettling feeling that traditional media companies have is because of the “new” media companies in Silicon Valley. Although we think of conglomerates like Disney and Comcast as successful, with market caps of $173 billion and $169.8 billion respectively, it does not compare to those in Silicon Valley. Apple has a market cap of $635 billion. Google has a market cap of $562 billion. Facebook has a market cap of $360 billion. The difference between these tech companies and traditional media companies is because of audiences and content. Some now consider Silicon Valley the media capital of the world. “Facebook, Twitter, Netflix, Google’s Accelerated Mobile Pages, Facebook Messenger and Instagram in aggregate account for nearly two billion people actively reading, watching and sharing their favorite content” (Hyrkin). Traditional media companies are desperately trying to compete with these new giants. Top executives “speak about their ‘size anxiety,’ about fears their companies may be left to atrophy is Apple decides to buy a studio or if AT&T- Time Warner creates a content distribution juggernaut” (Chmielewski). For media professionals, this means great uncertainty. Mergers and acquisitions of traditional media companies mean new transitions and possible job loss. However this mess in Hollywood actually translates to the benefit of the consumer. With Silicon Valley and other conglomerates, there will be more of a “one stop shop” for all of their media needs. The access and ease of content will only prevail in these times of change.
Another industry that should expect the most change in the next 10 years is the film industry. Not in terms of who owns what, but in terms of diversity and representation on the screen. Hollywood has been infamously noted for being a men’s club, and a white men’s club at that. This goes for both employment, and representation on the screen. USC professor Dr. Stacy Smith conducted a comprehensive study on representation in the film industry. She noted, “If you compare the results to another study on a small sample of films from 1946 to 1955, there has been no change in popular cinematic content in over half a century when it comes to female speaking characters onscreen” (Haar). Dr. Smith called this trend “the ‘epidemic of invisibility’ and suggested one solution, which is to hire more women behind the camera. Female directors are more likely to lead to more diversity onscreen” (Haar). However, the problem of diversity is not just between males and females. It gets much worse when taking into account race, sexuality, and many other factors. Many actors have shed light on this issue and called for change. One major change coming to fruition in the film industry is companies designing “inclusion goals” in which they “build lists of directors and writers to consider that are 50% women and 38% people of color, and weigh the strong financial performance of films with female or minority leads and directors when making decisions about future productions” (Lang). Both professionals and consumers will benefit from these changes. Professionals will get a wide variety of stories and perspectives from having more diversity behind the scenes. Consumers will be pleased with a more appropriate representation of the population on screen.
Works Cited Chmielewski, Dawn. “Hollywood’s Merger Mania: Inside the Studios’ “Size Anxiety.” Scramble to Match Silicon Valley.” The Hollywood Reporter. 11 January 2017. Web. 26 January 2017. Haar, Kara. “Industry Execs Discuss Hollywood’s Diversity Gap at Entertainment Finance Forum.” The Hollywood Repoert. 03 March 2017. Web. 17 April 2017. Hyrkin, Joe. “Silicon Valley Is Now the Media Capital of the World.” Recode. 17 November 2016. Web. 26 January 2016. Lang, Brent. “Hollywood Is a ‘Straight, White, Boys’ Club,’ Blistering Study Finds.” Variety. 22 February 2016. Web. 17 April 2017.
Two industries that I feel will undergo the most change in the next 10 years would have to be the television industry and the music industry. With streaming services becoming the go-to for media consumption, it is clear to see a shift from more traditional forms of consumption to newer forms. Both of these industries have seen changes in the past couple of years and it is something that I feel will continue on for the next couple of years. With the emergence of streaming services and the accessibility of multiple screens, the television industry has seen a shift in the way people are watching television. As mentioned in an article discussing how audiences are taking longer to watch tv, “Live viewing "’is a choice, not a default,’" said Wurtzel” (Lynch). People now have the option to not watch shows when they air, but rather watch them at a later time. This is something that is continuing to change with the development of new devices and more streaming services. As mentioned in an article discussing original series being released on services like Netflix, “’Growth will continue to be overwhelmingly fueled by the streaming services’” (Goldberg). These services have changed viewership of tv shows and means that viewership now lies in the consumers preference. Streaming services are now getting into releasing original content and this is something that has offered an alternative to live shows. For media professionals, this emergence in original content on streaming services offers a chance to sign contracts with services that put up original series all at once. This is something that is still continuing to grow and something I can see continuing for the next few years. Within just the past couple of years, there has been a huge shift in the way we consume music. What once consisted of albums and vinyl now consists of downloading and streaming through a service. Due to this shift, streaming services like Spotify, Apple Music, Pandora, and so on have each developed their own features to help set them apart from the rest. With the playlist becoming something that is valued by many, it is easy to see that the music industry is seeing a shift in consumption. When it comes to the artists who are producing this music, a shift to streaming is something that may become a negative. For one, it lessens the value of the album. As stated by Sufjan Stevens in an article discussing the playlist becoming the new album, “’Why do people make albums anymore when we just download?’” (Ihaza). The value of an album is now something that is decreasing with the emergence of the playlist. People would rather make a playlist of the specific songs they’d like to hear than listen to one continuous album. Streaming services also pose a negative because of what it means for the artist. As stated by Troy Carter in an article discussing how releasing exclusives are bad for the industry, “’exclusives are bad for the artists, bad for consumers and bad for the whole industry’” (Levine). Exclusives often cause people to either flock to the site where the exclusive is being offered or seek alternate sites where they may find it. This in turn causes a decrease in revenue. This will impact the way artists are paid for their music and may alter the listening experience altogether. The music experience was something that often included the purchasing of an album and that is something that is depleting as services offer ways of accessing music with ease. With streaming services coming out with new features to consume music and television, it is easy to see how different both industries are becoming.
Works Cited Goldberg, Lesley. “500 Scripted Shows?! How Netflix, Amazon Are Sending Originals to All-Time Highs.” The Hollywood Reporter. 05 Jan. 2017. Web. 17 Apr. 2017. Ihaza, Jeff. “The Playlist is the New Album.” The Outline. 14 Mar. 2017. Web. 17 Apr. 2017. Levine, Robert. “’Bad for the Industry’ – Spotify’s Artist Whisperer Troy Carter Slams Exclusives, Updates Company’s Subscriber Total.” Billboard. 25 Aug. 2016. Web. 17 Apr. 2017. Lynch, Jason. “Advertisers Beware – Audiences Are Taking Longer Than Ever to Watch TV Shows.” Adweek. 02 Aug. 2016. Web. 17 Apr. 2017.
When thinking of two industries that will most likely undergo the most change in 10 years, I immediately think of both the music industry and the television industry. Technology is constantly changing and I think as time has passed, there has been much change within these two industries. The television industry is an industry that has already seen so many changes throughout the years. With the development of streaming services, consumers have already changed the ways in which they watch their favorite shows now. People no longer have the time to flip through channels or watch a show when it originally airs. Instead, audiences now turn to services such as Netflix or Hulu. These streaming services offer a convenience to busy people that cable and broadcast television do not. In the article, “Advertisers Beware- Audiences Are Taking Longer Than Ever to Watch TV Shows,” Jason Lynch discusses the ways in which consumers now watch their TV shows at a later time after it airs. “Delayed viewing is now ‘the new normal.’ Sixty-seven percent of those surveyed said they no longer need to watch new episodes of shows when they first air.” (Lynch). Many people even prefer to watch a television show only after it has finished airing all episodes and the full season is available to stream. “Once Upon a Time” is one of the shows that I actually cannot watch until the full season is available on Hulu. For consumers, I think technology will only improve even more and I definitely see streaming services becoming more of a norm within the next 10 years. As Netflix and Hulu release more original content, streaming services may be the route that audiences gravitate more to. The rise in streaming services may serve to be a problem for broadcast and cable networks in the future. The music industry has been going through several changes. Not only are we seeing the ways in which artists are able to become successful without the support of a record label, but also the ways in which we are now listening to music. To start, Chance the Rapper has proven that it is possible to make it in this business without being signed to a record label. Interacting with fans through meet-and-greets, creating affordable merchandise, and touring are some of the ways for artists to gain success now (Austen).
The music industry is now different in the fact that fans are able to consume music in new ways. Music streaming services such as Spotify, Apple Music, and Pandora have changed things now. People are no longer buying albums in stores, tuning into the radio, or purchasing a song from iTunes for $1.29. Instead, people are now subscribing to popular services such as Spotify, in order to listen to almost any song that they want to while also discovering new music. A Billboard article notes the increase in subscriptions for music streaming services. “Streaming subscriber growth has consistently increased -over the past few years; in 2016, Spotify and Apple Music together added more than 20 million ¬subscribers” (Gensler). I think within the next 10 years Spotify and Apple music will definitely be able to grow its subscription base even further. It is difficult to say what impact this will have on artists moving forward, but I think Chance the Rapper has proven that there are other ways for artist to make their revenue. Streaming services have clearly become more convenient for consumers in both the television and the music industry.
Works Cited
Austen, Ben. "The New Pioneers: Chance the Rapper Is One of the Hottest Acts in Music, Has a Top 10 Album and His Own Festival -- All Without a Label or Physical Release." Billboard. 11 Aug. 2016. Web.
Gensler, Andy. “Spotify Officially Hits 50 Million Paid Subscribers.” Billboard. 02 Mar. 2017. Web.
Lynch, Jason. “Advertisers Beware- Audiences Are Taking Longer Than Ever to Watch TV Shows.” Ad Week. 02 Aug. 2016. Web.
Media industries are constantly undergoing change. Over the next ten years, we can definitely expect to see some serious changes to a few of those industries in particular. It will be interesting to watch and see how not only media professionals, but consumers as well, adapt to the changes within these industries. The first industry that will undergo the most change in the next 10 years is the music industry. With the constant innovation of technology, the music industry has been seeing rapid change in just a few short years. The introduction of streaming services provided consumers with a new, easier way to listen to music that also combated pirated music and file sharing. Services like Spotify and Apple Music have become the norm, and consumers have adapted well to this change. The majority of people in my age group find it easier to pay for a $5 per month subscription to Spotify instead of purchasing physical/digital copies of music, as was the norm in the previous decade. Media professionals have to adapt to this change by analyzing the way we process streaming data and transfer it to album sales. It has been very interesting watching media professionals adapt to this change within the industry and create a new way to analyze the distribution and sales of music.
Another industry that will undergo change within the next ten years is the film industry. We are going to see a new generation take over the film industry shortly and there will be many changes over time. The biggest changes will involve the lack of diversity and representation in movies. We are still currently living in a time period where minorities are misrepresented on screen, and often denied opportunities for roles because of the color of their skin, gender, etc. It is now 2017 and this cannot be the norm, as society has become much more tolerant towards diversity and self-expression. We have seen the film industry taking small strides to overcome the lack of diversity on screen, in standout films such as ‘Moonlight’ that excel in black filmmaking. There should not even be a term such as “black filmmaking” any longer; the film industry needs to adapt to all members of society and introduce roles featuring more minorities so that all races can see equal representation on screen.
Works Cited Ebiri, Billge. "Why 'Get Out' and 'Moonlight' Are Breakthroughs in Black Filmmaking." The Hollywood Reporter 7 March 2017. Web. Public Affairs Staff. "From C-Suite to Characters on Screen: How Inclusive Is the Entertainment Industry?" USC Annenberg School for Communication and Journalism. N.p., 22 Feb. 2016. Web. 18 Apr. 2017. Rys, Dan. "2017 Streaming Wars: Will Spotify, Apple Music or Amazon Dominate?" Billboard. N.p., 6 Jan. 2017. Web. 18 Apr. 2017.
In all the industries and sectors we have spoken of this year, I strongly believe that the music and television industry will undergo the most change in the next 10 years. The music industry will have the most dramatic change- due to the new additive of streaming. One of the more relevant examples would have to be the Sony Company. Although still a big name in the music industry, there were not competing as well with the other top services. They were facing huge declines in their sales- about 11% down in a year. (Flanagan, Blair and Associated) However, in their 2016 earnings statement, Sony was proud to announce that “recorded music sales increased primarily due to an increase in digital streaming revenues," which helped the recorded music industry see an 8.1% growth within that year. (Flanagan, Blair and Associated) Before accepting streaming as a measure of album success, many labels and artists were having trouble keeping up with the new way people received their music. However, now that streaming plays are accounted for (even if it is a small percent), it does give a more accurate reading on what people are listening to. This dramatic change will be followed by television, which is struggling with how to adapt to over the top (OTT) services. Before, measuring the success of a show was fairly simple. The Nielsen company would analyze and post a report of the shows from the previous night that had the most (and the least) viewers. (Adalian) This would be fairly important in being able to determine which shows were “good,” and which would stay on air or get cut off. However, with the addition of the OTT TV services, there are new ways in which television success can be tracked. Because there are new and consistent ways television watching habits can be tracked over longer amounts of times, we also see more narrow demographic targets for new TV shows. Of course, major networks will continue to appeal to large audiences, but according to Josef Adalian of Vulture magazine, “networks are increasingly favoring shows that can draw a consistent audience among at least some significant demographic group.” (Adalian) Beyond drawing an audience from OTT and regularly broadcasted shows, there is now the socially integrated part of the shows that people tune in for. Nielsen conducted a study that concluded that: 1. new social TV authors regularly join program conversation 2. Loyal authors are valuable for more than just their social allegiance 3. Big program moments inspire more fans to jump into the conversation. (Nielsen) It would suggest that TV shows need a loyal following that becomes like a family of people who share the same viewing habits. Nielsen went on to find that the number of tweets about a program during a season is significantly higher than the contributions during a week. (Nielsen) This suggests that people are buying into a subculture- one rooted in a television show, and are remaining somewhat loyal.
Media professionals and consumers will have a more in depth understanding of the trends and habits of the consumers they want to look at. The advertising sector will be more targeted and immediate, since there will be many communities starting with the new shows. Consumers will benefit from this also because they have more shows and choices at their disposal, and can wrap their TV shows around their personal schedules, rather than changing their own schedules to watch a show.
Adalian, Josef. "Why the New Era of TV Ratings Means More of Your Favorite Shows Might Survive." 30 November 2015. Vulture. Web. April 2017.
Flanagan, Andrew, Gavin J. Blair and Press Associated. "Sony Sees Music Revenues Jump Thanks to Streaming." 1 November 2016. Billboard. Web. April 2017.
Nielsen. "THE MAKING OF SOCIAL TV: LOYAL FANS AND BIG MOMENTS BUILD PROGRAM-RELATED BUZZ." 24 August 2015. Nielsen. Web. Month 2017.
In this ever-changing media landscape, there are two specific industries that will see the most change; sports media and episodic television. The outlook for these two industries is most likely to change in the future. The way people access them has already changed so much in the past 15-20 years that it will continue to impact the future of these industries.
First, would be the sports media in a variety of ways. Sports media is slowly tapping into streaming, which will make these already wealthy leagues even wealthier. NBC and Turner have just combined to make a splash in the sports streaming market, “Turner Sports leverages iStreamPlanet to stream its NBA League Pass, ELeague, NCAA tournament, and 2017 PGA Championship offerings; NBC used the platform during the Rio Olympics to allow more than 100 million unique users to consume 3.5 billion minutes of video over 19 days,” (Dachman). With this new streaming platform, people are able to access their favorite sports wherever and whenever. Streaming has made sitting through a three hour sporting event more convenient for the fan. If it brings in more people and more importantly money, the leagues will follow suit. In the future, I think people will be using streams to stream their favorite announcers. Sports fans hate announcers that aren’t their local ones. Everyone believes that national announcers like Joe Buck are against their team, which is not true. I believe with the rise in streaming, we will see people being able to choose who announces their games. We will see fans sitting at home watching the game and announcing play-by-play with their fandom biases. This would be a very cool way to use this new technology. As for television, streaming has already impacted the way people watch television. Netflix is my favorite streaming service because there is no time element. With the original programming they throw the entire season up and you watch it at your own convenience. Cable is starting to tap into that field a little bit by some shows putting up their first show of the season ahead of the release date to get people intrigued. But according to NBC’s president Netflix is not the competition, “I don't believe there's enough stuff on Netflix that is broad enough and consistent enough to affect us in a meaningful way on a consistent basis,” (Lynch). I disagree with that wholeheartedly because of Netlfix convenience factor. The only edge I see network television having is live TV, but if Netflix wanted, they could make a cable television channel and I’m sure it would be a hit. Television in the future will be much more at the mercy of the audience, “Viewers are more willing to embrace these new technologies, but they are being more discerning about which shows they watch,” (Lynch). If the audience wants the ability to watch as much whenever and wherever then they will get it. You can currently watch a lot of channels on the go, which was a call from the audience. Television in the future will continue to help keep their audience by doing what they want. Dachman, Jason, Chief Editor Tuesday, January 10, 2017 - 3:33 pm Print This Story. "NBC's Playmaker Media, Turner's iStreamPlanet Combo Aims To Reshape Booming OTT/VOD-Services Market." Sports Video Group. N.p., n.d. Web. 18 Apr. 2017.
Lynch, Jason. "Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows." – Adweek. Adweek, n.d. Web. 18 Apr. 2017.
Angie King
ReplyDeleteThe most change within the next 10 years will come from the battle between traditional media conglomerates and new media conglomerates. Traditional media companies have been in frenzy in the era of mergers and acquisitions. The unsettling feeling that traditional media companies have is because of the “new” media companies in Silicon Valley. Although we think of conglomerates like Disney and Comcast as successful, with market caps of $173 billion and $169.8 billion respectively, it does not compare to those in Silicon Valley. Apple has a market cap of $635 billion. Google has a market cap of $562 billion. Facebook has a market cap of $360 billion. The difference between these tech companies and traditional media companies is because of audiences and content. Some now consider Silicon Valley the media capital of the world. “Facebook, Twitter, Netflix, Google’s Accelerated Mobile Pages, Facebook Messenger and Instagram in aggregate account for nearly two billion people actively reading, watching and sharing their favorite content” (Hyrkin). Traditional media companies are desperately trying to compete with these new giants. Top executives “speak about their ‘size anxiety,’ about fears their companies may be left to atrophy is Apple decides to buy a studio or if AT&T- Time Warner creates a content distribution juggernaut” (Chmielewski). For media professionals, this means great uncertainty. Mergers and acquisitions of traditional media companies mean new transitions and possible job loss. However this mess in Hollywood actually translates to the benefit of the consumer. With Silicon Valley and other conglomerates, there will be more of a “one stop shop” for all of their media needs. The access and ease of content will only prevail in these times of change.
Another industry that should expect the most change in the next 10 years is the film industry. Not in terms of who owns what, but in terms of diversity and representation on the screen. Hollywood has been infamously noted for being a men’s club, and a white men’s club at that. This goes for both employment, and representation on the screen. USC professor Dr. Stacy Smith conducted a comprehensive study on representation in the film industry. She noted, “If you compare the results to another study on a small sample of films from 1946 to 1955, there has been no change in popular cinematic content in over half a century when it comes to female speaking characters onscreen” (Haar). Dr. Smith called this trend “the ‘epidemic of invisibility’ and suggested one solution, which is to hire more women behind the camera. Female directors are more likely to lead to more diversity onscreen” (Haar). However, the problem of diversity is not just between males and females. It gets much worse when taking into account race, sexuality, and many other factors. Many actors have shed light on this issue and called for change. One major change coming to fruition in the film industry is companies designing “inclusion goals” in which they “build lists of directors and writers to consider that are 50% women and 38% people of color, and weigh the strong financial performance of films with female or minority leads and directors when making decisions about future productions” (Lang). Both professionals and consumers will benefit from these changes. Professionals will get a wide variety of stories and perspectives from having more diversity behind the scenes. Consumers will be pleased with a more appropriate representation of the population on screen.
DeleteWorks Cited
Chmielewski, Dawn. “Hollywood’s Merger Mania: Inside the Studios’ “Size Anxiety.” Scramble to Match Silicon Valley.” The Hollywood Reporter. 11 January 2017. Web. 26 January 2017.
Haar, Kara. “Industry Execs Discuss Hollywood’s Diversity Gap at Entertainment Finance Forum.” The Hollywood Repoert. 03 March 2017. Web. 17 April 2017.
Hyrkin, Joe. “Silicon Valley Is Now the Media Capital of the World.” Recode. 17 November
2016. Web. 26 January 2016.
Lang, Brent. “Hollywood Is a ‘Straight, White, Boys’ Club,’ Blistering Study Finds.” Variety. 22 February 2016. Web. 17 April 2017.
Two industries that I feel will undergo the most change in the next 10 years would have to be the television industry and the music industry. With streaming services becoming the go-to for media consumption, it is clear to see a shift from more traditional forms of consumption to newer forms. Both of these industries have seen changes in the past couple of years and it is something that I feel will continue on for the next couple of years.
ReplyDeleteWith the emergence of streaming services and the accessibility of multiple screens, the television industry has seen a shift in the way people are watching television. As mentioned in an article discussing how audiences are taking longer to watch tv, “Live viewing "’is a choice, not a default,’" said Wurtzel” (Lynch). People now have the option to not watch shows when they air, but rather watch them at a later time. This is something that is continuing to change with the development of new devices and more streaming services. As mentioned in an article discussing original series being released on services like Netflix, “’Growth will continue to be overwhelmingly fueled by the streaming services’” (Goldberg). These services have changed viewership of tv shows and means that viewership now lies in the consumers preference. Streaming services are now getting into releasing original content and this is something that has offered an alternative to live shows. For media professionals, this emergence in original content on streaming services offers a chance to sign contracts with services that put up original series all at once. This is something that is still continuing to grow and something I can see continuing for the next few years.
Within just the past couple of years, there has been a huge shift in the way we consume music. What once consisted of albums and vinyl now consists of downloading and streaming through a service. Due to this shift, streaming services like Spotify, Apple Music, Pandora, and so on have each developed their own features to help set them apart from the rest. With the playlist becoming something that is valued by many, it is easy to see that the music industry is seeing a shift in consumption. When it comes to the artists who are producing this music, a shift to streaming is something that may become a negative. For one, it lessens the value of the album. As stated by Sufjan Stevens in an article discussing the playlist becoming the new album, “’Why do people make albums anymore when we just download?’” (Ihaza). The value of an album is now something that is decreasing with the emergence of the playlist. People would rather make a playlist of the specific songs they’d like to hear than listen to one continuous album. Streaming services also pose a negative because of what it means for the artist. As stated by Troy Carter in an article discussing how releasing exclusives are bad for the industry, “’exclusives are bad for the artists, bad for consumers and bad for the whole industry’” (Levine). Exclusives often cause people to either flock to the site where the exclusive is being offered or seek alternate sites where they may find it. This in turn causes a decrease in revenue. This will impact the way artists are paid for their music and may alter the listening experience altogether. The music experience was something that often included the purchasing of an album and that is something that is depleting as services offer ways of accessing music with ease. With streaming services coming out with new features to consume music and television, it is easy to see how different both industries are becoming.
Works Cited
DeleteGoldberg, Lesley. “500 Scripted Shows?! How Netflix, Amazon Are Sending Originals to All-Time Highs.” The Hollywood Reporter. 05 Jan. 2017. Web. 17 Apr. 2017.
Ihaza, Jeff. “The Playlist is the New Album.” The Outline. 14 Mar. 2017. Web. 17 Apr. 2017.
Levine, Robert. “’Bad for the Industry’ – Spotify’s Artist Whisperer Troy Carter Slams Exclusives, Updates Company’s Subscriber Total.” Billboard. 25 Aug. 2016. Web. 17 Apr. 2017.
Lynch, Jason. “Advertisers Beware – Audiences Are Taking Longer Than Ever to Watch TV Shows.” Adweek. 02 Aug. 2016. Web. 17 Apr. 2017.
When thinking of two industries that will most likely undergo the most change in 10 years, I immediately think of both the music industry and the television industry. Technology is constantly changing and I think as time has passed, there has been much change within these two industries.
ReplyDeleteThe television industry is an industry that has already seen so many changes throughout the years. With the development of streaming services, consumers have already changed the ways in which they watch their favorite shows now. People no longer have the time to flip through channels or watch a show when it originally airs. Instead, audiences now turn to services such as Netflix or Hulu. These streaming services offer a convenience to busy people that cable and broadcast television do not. In the article, “Advertisers Beware- Audiences Are Taking Longer Than Ever to Watch TV Shows,” Jason Lynch discusses the ways in which consumers now watch their TV shows at a later time after it airs. “Delayed viewing is now ‘the new normal.’ Sixty-seven percent of those surveyed said they no longer need to watch new episodes of shows when they first air.” (Lynch). Many people even prefer to watch a television show only after it has finished airing all episodes and the full season is available to stream. “Once Upon a Time” is one of the shows that I actually cannot watch until the full season is available on Hulu.
For consumers, I think technology will only improve even more and I definitely see streaming services becoming more of a norm within the next 10 years. As Netflix and Hulu release more original content, streaming services may be the route that audiences gravitate more to. The rise in streaming services may serve to be a problem for broadcast and cable networks in the future.
The music industry has been going through several changes. Not only are we seeing the ways in which artists are able to become successful without the support of a record label, but also the ways in which we are now listening to music. To start, Chance the Rapper has proven that it is possible to make it in this business without being signed to a record label. Interacting with fans through meet-and-greets, creating affordable merchandise, and touring are some of the ways for artists to gain success now (Austen).
The music industry is now different in the fact that fans are able to consume music in new ways. Music streaming services such as Spotify, Apple Music, and Pandora have changed things now. People are no longer buying albums in stores, tuning into the radio, or purchasing a song from iTunes for $1.29. Instead, people are now subscribing to popular services such as Spotify, in order to listen to almost any song that they want to while also discovering new music. A Billboard article notes the increase in subscriptions for music streaming services. “Streaming subscriber growth has consistently increased -over the past few years; in 2016, Spotify and Apple Music together added more than 20 million ¬subscribers” (Gensler). I think within the next 10 years Spotify and Apple music will definitely be able to grow its subscription base even further. It is difficult to say what impact this will have on artists moving forward, but I think Chance the Rapper has proven that there are other ways for artist to make their revenue. Streaming services have clearly become more convenient for consumers in both the television and the music industry.
DeleteWorks Cited
Austen, Ben. "The New Pioneers: Chance the Rapper Is One of the Hottest Acts in Music, Has a Top 10 Album and His Own Festival -- All Without a Label or Physical Release." Billboard. 11 Aug. 2016. Web.
Gensler, Andy. “Spotify Officially Hits 50 Million Paid Subscribers.” Billboard. 02 Mar. 2017. Web.
Lynch, Jason. “Advertisers Beware- Audiences Are Taking Longer Than Ever to Watch TV Shows.” Ad Week. 02 Aug. 2016. Web.
Media industries are constantly undergoing change. Over the next ten years, we can definitely expect to see some serious changes to a few of those industries in particular. It will be interesting to watch and see how not only media professionals, but consumers as well, adapt to the changes within these industries. The first industry that will undergo the most change in the next 10 years is the music industry. With the constant innovation of technology, the music industry has been seeing rapid change in just a few short years. The introduction of streaming services provided consumers with a new, easier way to listen to music that also combated pirated music and file sharing. Services like Spotify and Apple Music have become the norm, and consumers have adapted well to this change. The majority of people in my age group find it easier to pay for a $5 per month subscription to Spotify instead of purchasing physical/digital copies of music, as was the norm in the previous decade. Media professionals have to adapt to this change by analyzing the way we process streaming data and transfer it to album sales. It has been very interesting watching media professionals adapt to this change within the industry and create a new way to analyze the distribution and sales of music.
ReplyDeleteAnother industry that will undergo change within the next ten years is the film industry. We are going to see a new generation take over the film industry shortly and there will be many changes over time. The biggest changes will involve the lack of diversity and representation in movies. We are still currently living in a time period where minorities are misrepresented on screen, and often denied opportunities for roles because of the color of their skin, gender, etc. It is now 2017 and this cannot be the norm, as society has become much more tolerant towards diversity and self-expression. We have seen the film industry taking small strides to overcome the lack of diversity on screen, in standout films such as ‘Moonlight’ that excel in black filmmaking. There should not even be a term such as “black filmmaking” any longer; the film industry needs to adapt to all members of society and introduce roles featuring more minorities so that all races can see equal representation on screen.
DeleteWorks Cited
Ebiri, Billge. "Why 'Get Out' and 'Moonlight' Are Breakthroughs in Black Filmmaking." The Hollywood Reporter 7 March 2017. Web.
Public Affairs Staff. "From C-Suite to Characters on Screen: How Inclusive Is the Entertainment Industry?" USC Annenberg School for Communication and Journalism. N.p., 22 Feb. 2016. Web. 18 Apr. 2017.
Rys, Dan. "2017 Streaming Wars: Will Spotify, Apple Music or Amazon Dominate?" Billboard. N.p., 6 Jan. 2017. Web. 18 Apr. 2017.
In all the industries and sectors we have spoken of this year, I strongly believe that the music and television industry will undergo the most change in the next 10 years.
ReplyDeleteThe music industry will have the most dramatic change- due to the new additive of streaming. One of the more relevant examples would have to be the Sony Company. Although still a big name in the music industry, there were not competing as well with the other top services. They were facing huge declines in their sales- about 11% down in a year. (Flanagan, Blair and Associated) However, in their 2016 earnings statement, Sony was proud to announce that “recorded music sales increased primarily due to an increase in digital streaming revenues," which helped the recorded music industry see an 8.1% growth within that year. (Flanagan, Blair and Associated) Before accepting streaming as a measure of album success, many labels and artists were having trouble keeping up with the new way people received their music. However, now that streaming plays are accounted for (even if it is a small percent), it does give a more accurate reading on what people are listening to.
This dramatic change will be followed by television, which is struggling with how to adapt to over the top (OTT) services. Before, measuring the success of a show was fairly simple. The Nielsen company would analyze and post a report of the shows from the previous night that had the most (and the least) viewers. (Adalian) This would be fairly important in being able to determine which shows were “good,” and which would stay on air or get cut off. However, with the addition of the OTT TV services, there are new ways in which television success can be tracked. Because there are new and consistent ways television watching habits can be tracked over longer amounts of times, we also see more narrow demographic targets for new TV shows. Of course, major networks will continue to appeal to large audiences, but according to Josef Adalian of Vulture magazine, “networks are increasingly favoring shows that can draw a consistent audience among at least some significant demographic group.” (Adalian) Beyond drawing an audience from OTT and regularly broadcasted shows, there is now the socially integrated part of the shows that people tune in for. Nielsen conducted a study that concluded that: 1. new social TV authors regularly join program conversation
2. Loyal authors are valuable for more than just their social allegiance
3. Big program moments inspire more fans to jump into the conversation. (Nielsen)
It would suggest that TV shows need a loyal following that becomes like a family of people who share the same viewing habits. Nielsen went on to find that the number of tweets about a program during a season is significantly higher than the contributions during a week. (Nielsen) This suggests that people are buying into a subculture- one rooted in a television show, and are remaining somewhat loyal.
Media professionals and consumers will have a more in depth understanding of the trends and habits of the consumers they want to look at. The advertising sector will be more targeted and immediate, since there will be many communities starting with the new shows. Consumers will benefit from this also because they have more shows and choices at their disposal, and can wrap their TV shows around their personal schedules, rather than changing their own schedules to watch a show.
References
DeleteAdalian, Josef. "Why the New Era of TV Ratings Means More of Your Favorite Shows Might Survive." 30 November 2015. Vulture. Web. April 2017.
Flanagan, Andrew, Gavin J. Blair and Press Associated. "Sony Sees Music Revenues Jump Thanks to Streaming." 1 November 2016. Billboard. Web. April 2017.
Nielsen. "THE MAKING OF SOCIAL TV: LOYAL FANS AND BIG MOMENTS BUILD PROGRAM-RELATED BUZZ." 24 August 2015. Nielsen. Web. Month 2017.
In this ever-changing media landscape, there are two specific industries that will see the most change; sports media and episodic television. The outlook for these two industries is most likely to change in the future. The way people access them has already changed so much in the past 15-20 years that it will continue to impact the future of these industries.
ReplyDeleteFirst, would be the sports media in a variety of ways. Sports media is slowly tapping into streaming, which will make these already wealthy leagues even wealthier. NBC and Turner have just combined to make a splash in the sports streaming market, “Turner Sports leverages iStreamPlanet to stream its NBA League Pass, ELeague, NCAA tournament, and 2017 PGA Championship offerings; NBC used the platform during the Rio Olympics to allow more than 100 million unique users to consume 3.5 billion minutes of video over 19 days,” (Dachman). With this new streaming platform, people are able to access their favorite sports wherever and whenever. Streaming has made sitting through a three hour sporting event more convenient for the fan. If it brings in more people and more importantly money, the leagues will follow suit.
In the future, I think people will be using streams to stream their favorite announcers. Sports fans hate announcers that aren’t their local ones. Everyone believes that national announcers like Joe Buck are against their team, which is not true. I believe with the rise in streaming, we will see people being able to choose who announces their games. We will see fans sitting at home watching the game and announcing play-by-play with their fandom biases. This would be a very cool way to use this new technology.
As for television, streaming has already impacted the way people watch television. Netflix is my favorite streaming service because there is no time element. With the original programming they throw the entire season up and you watch it at your own convenience. Cable is starting to tap into that field a little bit by some shows putting up their first show of the season ahead of the release date to get people intrigued. But according to NBC’s president Netflix is not the competition, “I don't believe there's enough stuff on Netflix that is broad enough and consistent enough to affect us in a meaningful way on a consistent basis,” (Lynch). I disagree with that wholeheartedly because of Netlfix convenience factor. The only edge I see network television having is live TV, but if Netflix wanted, they could make a cable television channel and I’m sure it would be a hit. Television in the future will be much more at the mercy of the audience, “Viewers are more willing to embrace these new technologies, but they are being more discerning about which shows they watch,” (Lynch). If the audience wants the ability to watch as much whenever and wherever then they will get it. You can currently watch a lot of channels on the go, which was a call from the audience. Television in the future will continue to help keep their audience by doing what they want.
Dachman, Jason, Chief Editor Tuesday, January 10, 2017 - 3:33 pm Print This Story. "NBC's Playmaker Media, Turner's iStreamPlanet Combo Aims To Reshape Booming OTT/VOD-Services Market." Sports Video Group. N.p., n.d. Web. 18 Apr. 2017.
Lynch, Jason. "Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows." – Adweek. Adweek, n.d. Web. 18 Apr. 2017.
Lynch, Jason. "NBC Says Netflix Doesn't Yet Pose a 'Consistent' Threat to Broadcasters. Here's Why." – Adweek. Adweek, n.d. Web. 18 Apr. 2017.