Lifestyle & Niche Media Blog 3, Question 3 (Feb. 21st)

How are brands and advertisers using social media influencers to target audiences? What are the plusses and minuses of using YouTubers and Instagram stars to promote products? Limit: 7 responses

Lifestyle & Niche Media Blog 3, Question 2 (Feb. 21st)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 7 responses

Lifestyle & Niche Media Blog 3, Question 1 (Feb. 21st)

What is the appeal of lifestyle and niche cable TV channels and/or programming? How are these channels/programs managing to retain viewers in the SVOD era? Limit: 7 responses

TV Industry Blog 3, Question 2 (Feb. 14th)

What are some of the things broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 10 responses

TV Industry Blog 3, Question 1 (Feb. 14th)

Some critics have labeled the last few years the “Platinum Era of Scripted Television.” But are we reaching a “peak,” as some researchers argue, or will this surge of creativity continue? And can the marketplace sustain the growing amount of TV content?  Limit: 10 responses

Advertising, Ratings & Audiences Blog 2, Question 2 (Feb. 7th)

Given the changes in how audiences consume media, do ratings still matter? Why or why not? And are there alternative ways to track media consumption?   Limit: 11 responses

Advertising, Ratings & Audiences Blog 2, Question 1 (Feb. 7th)

How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past?   
Limit: 11 responses